What Makes a Great Story?

In the world of storytelling, it’s not just about narrating events—it’s about sharing experiences that resonate with others. I’m often asked, “What makes a great story?” The answer is simpler than you might think: a great story always has a clear point. It’s the point that makes a story worth retelling and worth hearing.  The […]

Should I Create a Course or a Membership Program?

The world of online business is brimming with opportunities, and often, entrepreneurs find themselves at a crossroads: should you create a course, launch a membership program, or perhaps neither? This is a question I get asked frequently, and today, I want to share my candid thoughts on this critical decision.  The Reality of Creating Online […]

AJ’s Takeaways: The Psychology of Money 

Have you ever considered the deep-seated emotions and psychology driving your financial decisions? In my latest read, “The Psychology of Money” by Morgan Housel, I’ve unearthed some groundbreaking insights that reshaped my understanding of money, success, and the risks we often unknowingly take. Here’s why this book is a must-read and how it can transform […]

Top 3 Reasons Why Most Personal Brands Don’t Survive

Today we’re diving into a critical topic that affects not just personal brands but virtually any kind of entrepreneurial venture. If you’re struggling to lift off or sustain your brand, you’ll want to stick around because we’re talking about the top three reasons most personal brands don’t make it. And let’s be honest, you can […]

What is a Personal Brand?

Debunking Common Misconceptions “What is a personal brand?” is a question I hear all the time. The reason I get asked this question so much is that many people misunderstand what a personal brand really is. They associate it with influencers, social media, or digital marketing strategies. Let’s clear the air: a personal brand is […]

What Should I Charge for or Give Away for Free?

The New Age Dilemma: Content Everywhere, Yet What to Charge For? In a world abundant with free content and information, we find ourselves in a paradox. Sure, you can Google your way to almost any piece of information you desire, but what should you, as an entrepreneur, thought leader, or brand builder, charge for? Is […]