Not getting the results you were hoping for in your coaching business? I recently sat down with my friend Minal to talk about the skills required to grow a thriving coaching company. During our conversation (you can listen to it here), I realized there’s a big difference between being an exceptional coach and building an exceptional coaching business. Here are three lessons from our convo that you’ll find helpful if you’re struggling to create a thriving coaching business.
Lesson #1: This Is Not the Time to Be a Generalist
First and foremost, be niche. Get crystal clear on who you want to serve, how you want to serve them, and what you’re actually going to do. Being a generalist is not in your best interest right now. Niche down on the who, what, and how of your coaching practice. Ask yourself:
• Who do I want to coach?
• What specific problems or goals can I help them with?
• How do I uniquely provide value?
We have a saying in the Vaden household: “The more specific, the more terrific.” You can offer more targeted and impactful coaching when you narrow your focus.
Lesson #2: Differentiate Between Coaching and Running a Coaching Business
Next, understand that being a great coach and building a successful coaching business require different skill sets.
• Coaching Skills: Tactical expertise, excellent listening, empathy, accountability, and asking great questions.
• Business Skills: Operational systems, invoicing, note-keeping, scheduling, and managing administrative and financial tasks.
You need both of these skill sets. And if this overwhelms you, reach out to Brand Builders Group for guidance. We offer free Brand Strategy Calls and extensive resources to help you get a grip on both areas. If you don’t reach out to us, then at least reach out to your community or other entrepreneurs to identify the skills you need to improve.
Lesson #3: Build Clean Systems
You’ve got to have clean, organized systems. Otherwise your chaos will seep into the client experience, and that’s not good for you or them. Clients want easy access to session recordings, notes, action items, and resources. So think about how technology can help consolidate emails, chats, documents, and other materials in one place.
I’ll remain brand agnostic, but there are simple platforms out there that can ensure smooth operations for both you and your clients. Think of it as a blend of technology and psychology. The more organized you are, the better your clients can follow through and achieve their goals.
How Technology Enhances the Coaching Experience
The three key areas where technology can improve your coaching business are:
1. Consolidation: Keep all communication and documentation in one place, making it easier for clients to stay organized.
2. Simplicity: An easy-to-use platform that requires minimal training can save you and your clients tons of time.
3. Community: Technology can strengthen connections for everyone. Use tech platforms to create private groups, host virtual meetings, or send personal video messages to make the experience feel even more bespoke.
A little technology can go a long way in improving client engagement, retention, and referrals.
P.S. You’re doing amazing work as a coach! I admire your dedication and passion for helping your people. Keep on coaching and making a difference!
