I’ve got a challenge for you today, and it’s going to make you think a little deeper than you’re probably used to. Ready? Here it is: Tell me who you are—without telling me what you do. Yep, I want you to introduce yourself to the world without a single mention of your job title, role, or company.
I know, I know. You’re already wondering, “How do I introduce myself without telling people what I do?” But that’s exactly the point. We’ve gotten so used to leading with our titles—coach, consultant, speaker, entrepreneur—that we’ve forgotten those are just labels. They’re not who you are.
Here’s the thing: Your personal brand is not built on what you do. It’s built on who you are. Your values, your story, your passions, your unique lens on the world—that’s your brand. And if you can’t articulate that without defaulting to your job description, then we’ve got some work to do. Because people don’t buy from titles. They buy from people they resonate with. People they trust. People who stand for something.
So here’s your assignment: take a minute, pause, and think about the real you. The you that exists outside of LinkedIn bios and business cards. Then drop a comment and introduce yourself from that place. Not your title. Not your company. Just… you.
It’s harder than it sounds, but that’s where the magic happens. Let’s get to it.
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