Let’s get one thing straight—your personal brand is not your business model. It’s not your podcast. It’s not your social media following—or the lack of one. This is one of the biggest misconceptions I see from mission-driven messengers trying to build their brand. You think your brand is defined by what you do. But it’s not.
Your personal brand is who you are. It’s the culmination of every life experience you’ve had, every challenge you’ve overcome, and every story that’s shaped you into the person you are today. It’s the unique perspective only you can offer. Your personal brand is the human part of you—not the content calendar or the product suite.
At Brand Builders Group, we teach this because it’s the foundation of everything else. If you don’t know who you are, your audience never will either. This is why so many people feel stuck in obscurity. They’re busy polishing up their “business image” but missing the heart and soul of their brand: themselves.
So if you’re feeling invisible, stop tweaking your services and start digging into your story. Your personal brand starts with you, not with what you do.
Want to dive deeper into building your personal brand? Get the full audiobook version of Wealthy and Well-Known for free!
Grab your copy at: FreeBrandAudio.com/aj
