I spent $100,000 to uncover a stat that could change your entire business—so you don’t have to. Ready for it? Two-thirds of Americans say that testimonials are the single most important factor when deciding who to buy from. Not your course. Not your website. Not your social media content. Testimonials.
Let that sink in. We spend so much time trying to “market” ourselves with fancy funnels and perfect branding, but what people actually want is proof. Proof that you’ve helped someone just like them get results. Testimonials are the freest, cheapest, fastest tool you have to build trust—and yet, so few people prioritize them.
This isn’t about being a household name. It’s not about having the most polished website or biggest following. It’s about being believable. And nothing is more believable than real stories from real clients who got real results.
If you’re serious about building a personal brand that gets clients to choose you, then make testimonials your top priority. Trust builds income. And testimonials build trust.
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