We need to have a heart-to-heart about something that’s sabotaging so many personal brands: defining yourself by your job title. I’m AJ Vaden—yes, I’m the CEO of Brand Builders Group, an author, a speaker… but if that’s all you know about me, you’re missing the real story. I’m also a wife, a mom, a daughter, a friend, and—most importantly—I’m a person with a purpose that goes way beyond my LinkedIn bio.
This is the problem for so many personal brands today. We’ve been trained to introduce ourselves with a job description. But your brand isn’t what you do—it’s who you are. When your identity is tied up in your work, you’re building a brand on shaky ground. Real brand clarity comes from knowing your worth outside of your resume.
That’s what we’re all about at Brand Builders Group. Yes, we teach you how to monetize your brand and turn your reputation into revenue. But more than that, we want you to build a brand that feels authentic and aligned with your life’s calling. One that taps into your God-given gifts and creates purpose-driven impact—not just a paycheck.
So here’s a challenge for you: Think about how you introduce yourself to people. Could you tell them who you are without using your job title? That’s where your real personal brand begins.
Curious about how your personal brand stacks up—and how to grow it? Schedule a free one-on-one strategy call with our team at Brand Builders Group.
Book your session at: FreeBrandCall.com/aj
