Here’s one thing I hate about the personal branding world: far too often, reach outpaces results. You see it all the time. Influencers with massive followings but no real impact. People who are visible but not credible. It’s a frustrating truth, but it’s fixable.
At Brand Builders Group, we call this the Reputation Formula: Results x Reach = Reputation. It’s not enough to be an expert. If nobody knows about you, you’re multiplying by zero—and zero times anything is still zero. You could be the best in the world at what you do, but if you’re invisible, you’ve got nothing to show for it.
That’s why personal branding isn’t just about your craft; it’s about marketing your craft. When you align the power of your art with the power of marketing, that’s when your reputation starts working for you. You go from being the world’s best-kept secret to being Wealthy and Well-Known.
So if you’re tired of feeling overlooked despite the fact that you know you’re the real deal, it’s time to fix the equation. You’ve already got the results. Now it’s time to amplify your reach.
Curious about how your personal brand stacks up—and how to grow it? Schedule a free one-on-one strategy call with our team at Brand Builders Group. Book your session at: FreeBrandCall.com/aj
