Who You Are vs What You Do

As someone deeply immersed in the world of personal branding, I often come across fascinating facts and figures that make me stop in my tracks. Today, I’m sharing a statistic from Brand Builders Group’s Trends in Personal Branding National Research Study.

The Surprising Statistic That Speaks Volumes 

Here’s a fact from our study, conducted with the Center for Generational Kinetics, that really stood out: 58% of Americans are willing to spend more money on services and products from individuals who have an established personal brand. This isn’t just about spending money; it’s about spending more money on personal brands over generic corporate offerings. 

Why Personal Branding Matters More Than Ever 

So, why is this stat a big deal? The answer is simple yet profound. In today’s world, people crave connection. They want to know who you are, not just what you do. When we lead with our company, our services become indistinct, commoditized. It’s when we talk about ourselves – our passions, our values, our methods – that we truly connect with our audience. 

The Human Connection in Business 

It’s crucial to understand that as business owners, entrepreneurs, or professionals, our personal stories and approaches matter. It’s about emphasizing the ‘why’ and ‘how’ behind our actions, not just the ‘what’. This humanization of business is what sets personal brands apart. 

Harness the Power of Your Personal Brand 

Now, let’s get practical. How do you leverage this information? First, focus on building a strong personal brand. This means being clear about your values, your story, and the unique perspective you bring to your field. It’s about making your brand relatable and authentic. 

Start with a Conversation 

If you’re wondering where to begin or how to elevate your personal brand, let’s talk. Scheduling a Free Brand Call with Brand Builders Group can be your first step towards harnessing the incredible power of personal branding. It’s about understanding and capitalizing on what makes you unique in the marketplace. 

Conclusion: Your Brand, Your Power 

Remember, in a world where consumers are ready to pay more for a personal connection, your brand is your power. It’s not just about the products or services; it’s about who you are and the unique way you do what you do. Let’s explore this together and unlock the potential of your personal brand. 

Hey there!

I'm AJ Vaden

I am an entrepreneur, lover of all things creative and very proud boy mom. I am into personal development, spreadsheets and have a weird fascination with taxes. I write and talk on personal branding, entrepreneurship, business and life.  

P.S. I love Jesus, and I talk about my faith a lot. Just know that going in.

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The Trends in Personal Branding National Research Study

This ground-breaking study was the first ever multi-generational and empirically-verified study of personal branding in the U.S. and its data markers prove that personal branding is no longer optional – it’s a MUST.

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