My Content is too Light, how do I add More Substance?

As a content creator in the dynamic world of personal branding, it’s crucial to strike a balance between being engaging and being informative. A common hurdle I’ve noticed, especially in social media circles, is creating content that resonates deeply with potential customers. If you’ve ever felt your content is skimming the surface and lacks the […]

Top 3 Reasons Why Most Personal Brands Don’t Survive

Today we’re diving into a critical topic that affects not just personal brands but virtually any kind of entrepreneurial venture. If you’re struggling to lift off or sustain your brand, you’ll want to stick around because we’re talking about the top three reasons most personal brands don’t make it. And let’s be honest, you can […]

What is a Personal Brand?

Debunking Common Misconceptions “What is a personal brand?” is a question I hear all the time. The reason I get asked this question so much is that many people misunderstand what a personal brand really is. They associate it with influencers, social media, or digital marketing strategies. Let’s clear the air: a personal brand is […]

Unleashing the Power of Marketing Assets: The Ultimate Sales Booster

Have you ever wondered what truly influences customers’ purchase decisions? Well, get ready for some eye-opening insights! At Brand Builders Group, we embarked on an exciting national research study in collaboration with The Center for Generational Kinetics. Our goal? Uncover the secrets of personal branding and its impact on purchasing decisions. And boy, did we […]

The Power of 3rd Party Testimonials in Sales and Marketing

In today’s highly competitive business landscape, building trust and credibility with your target audience is paramount. As consumers become increasingly skeptical of traditional advertising, leveraging third-party testimonials has emerged as a powerful strategy to validate your claims and win over potential customers. Get ready to explore the importance of using third-party testimonials in your sales […]

The Path to Expertise: What It Takes to Be Considered an Expert

In today’s knowledge-driven world, expertise holds significant value. Whether you’re seeking professional recognition, aiming to establish yourself as a thought leader, or looking to gain a competitive edge in your industry, being considered an expert can open doors to new opportunities and elevate your business. However, true expertise is not acquired overnight. It requires dedication, […]