3 Signs Your Personal Branding Strategy Is Off 

Ever heard of inverse thinking? It’s a decision-making tool that every entrepreneur should have in their toolbox because it gives you a fresh perspective on your stickiest problems. Problems such as “How do I validate my product idea?” or “Why isn’t my audience hiring me?” or the perennial kicker, “What should I do to grow […]

One of the Biggest Mistakes Content Creators Make 

There’s an easy way to waste tons of money as a content creator. And that’s by creating content for the wrong audience on the wrong platform. If you want to use content to monetize your personal brand and reliably drive revenue for your business, then you need a focused strategy that starts (and ends) with […]

Your Most Powerful Marketing Asset  

I used to get overwhelmed with all the sizzling hot marketing tactics, channels, and tools that I thought would grow my business. But then I stumbled upon a simple yet effective truth, and it has worked wonders for me. So I want to share this truth with you.   Are you ready for it?  It’s you! […]

Who You Are vs What You Do

As someone deeply immersed in the world of personal branding, I often come across fascinating facts and figures that make me stop in my tracks. Today, I’m sharing a statistic from Brand Builders Group’s Trends in Personal Branding National Research Study. The Surprising Statistic That Speaks Volumes  Here’s a fact from our study, conducted with […]

Do you Need Social Media to Grow your Personal Brand?

In the world of personal branding, there’s a burning question that seems to create a lot of confusion: Do you really need to be on social media to build your personal brand? As I delve into this topic, I want to offer clarity and a fresh perspective on how to approach personal branding in today’s […]

Do you Need a Personal Brand?

Personal branding is more than just a buzzword; it’s an integral part of your identity and career. Let’s dive into why it’s crucial and how you can shape it to your advantage.  You Already Have a Personal Brand – Here’s Why It Matters  Surprisingly, the question isn’t whether you need a personal brand. The reality […]

My Content is too Light, how do I add More Substance?

As a content creator in the dynamic world of personal branding, it’s crucial to strike a balance between being engaging and being informative. A common hurdle I’ve noticed, especially in social media circles, is creating content that resonates deeply with potential customers. If you’ve ever felt your content is skimming the surface and lacks the […]

Top 3 Reasons Why Most Personal Brands Don’t Survive

Today we’re diving into a critical topic that affects not just personal brands but virtually any kind of entrepreneurial venture. If you’re struggling to lift off or sustain your brand, you’ll want to stick around because we’re talking about the top three reasons most personal brands don’t make it. And let’s be honest, you can […]

What is a Personal Brand?

Debunking Common Misconceptions “What is a personal brand?” is a question I hear all the time. The reason I get asked this question so much is that many people misunderstand what a personal brand really is. They associate it with influencers, social media, or digital marketing strategies. Let’s clear the air: a personal brand is […]

Unleashing the Power of Marketing Assets: The Ultimate Sales Booster

Have you ever wondered what truly influences customers’ purchase decisions? Well, get ready for some eye-opening insights! At Brand Builders Group, we embarked on an exciting national research study in collaboration with The Center for Generational Kinetics. Our goal? Uncover the secrets of personal branding and its impact on purchasing decisions. And boy, did we […]