My Content is too Light, how do I add More Substance?

As a content creator in the dynamic world of personal branding, it’s crucial to strike a balance between being engaging and being informative. A common hurdle I’ve noticed, especially in social media circles, is creating content that resonates deeply with potential customers. If you’ve ever felt your content is skimming the surface and lacks the punch to attract new customers, you’re not alone. Let me guide you on how to infuse more substance into your social media content by focusing on the problems your audience is experiencing.

Start with the Right Questions

The key to impactful content is starting with a pertinent question. This approach isn’t just about being tactical; it’s about being genuinely helpful. When your content revolves around a specific question that plagues your audience, you instantly add relevance and depth. This question should stem from the needs and struggles of your audience. For example, in personal branding, understanding what your audience is Googling, what keeps them up at night, and what challenges they’re facing can shape your content strategy.

Dive Deep into Niche Topics

Broad topics tend to make your content feel superficial. By narrowing down your focus to niche subjects – ideally, centered around a specific question – you can delve deeper and establish a stronger emotional connection with your audience. This focused approach ensures that your content isn’t just skimming the surface but is addressing the core issues your audience faces.

Know Your Audience Inside Out

Understanding your audience is non-negotiable. When creating content, especially for social media, where attention spans are short, you must speak directly to the needs and problems of your ideal avatar. Spend time figuring out their fears, aspirations, and the challenges they face. Remember, you are often best positioned to serve the person you once were. Use this insight to connect with your audience on a more personal and meaningful level.

Quality Over Quantity: One Question, One Answer

In a world where content is king, the focus should be on quality, not quantity. Each piece of content should aim to answer one specific question for your audience. This focused approach not only makes your content more substantial but also more relatable to your ideal customer.

The Power of Personal Connection

When creating content, always remember that you’re speaking to an individual, not a crowd. Your content should feel like a one-on-one conversation, addressing the specific concerns and questions of your ideal customer. This personal touch can make a world of difference in how your content is perceived and engaged with on social media.

Takeaway: Your Content Creation Blueprint

To add substance to your social media content, dedicate time to list as many relevant questions as possible that your ideal customer might have. This list will be your blueprint for creating meaningful, engaging, and substantial content. Each piece of content should answer one of these questions in a way that resonates with your audience’s needs and experiences.By shifting your focus to problem-solving and addressing specific questions, your social media content will not only attract more viewers but will also foster a deeper connection with potential customers. If you’re looking to refine your personal branding strategy further, scheduling a Free Brand Call with Brand Builders Group can provide you with the tailored guidance you need to excel.

Hey there!

I'm AJ Vaden

I am an entrepreneur, lover of all things creative and very proud boy mom. I am into personal development, spreadsheets and have a weird fascination with taxes. I write and talk on personal branding, entrepreneurship, business and life.  

P.S. I love Jesus, and I talk about my faith a lot. Just know that going in.

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