Unleashing the Power of Marketing Assets: The Ultimate Sales Booster

Have you ever wondered what truly influences customers’ purchase decisions? Well, get ready for some eye-opening insights! At Brand Builders Group, we embarked on an exciting national research study in collaboration with The Center for Generational Kinetics. Our goal? Uncover the secrets of personal branding and its impact on purchasing decisions. And boy, did we […]

The Power of 3rd Party Testimonials in Sales and Marketing

In today’s highly competitive business landscape, building trust and credibility with your target audience is paramount. As consumers become increasingly skeptical of traditional advertising, leveraging third-party testimonials has emerged as a powerful strategy to validate your claims and win over potential customers. Get ready to explore the importance of using third-party testimonials in your sales […]

The Path to Expertise: What It Takes to Be Considered an Expert

In today’s knowledge-driven world, expertise holds significant value. Whether you’re seeking professional recognition, aiming to establish yourself as a thought leader, or looking to gain a competitive edge in your industry, being considered an expert can open doors to new opportunities and elevate your business. However, true expertise is not acquired overnight. It requires dedication, […]

My ‘Life Verse’, and why you should have one, too!

Hello everyone! Today, I want to share a piece of my heart, a cornerstone of my life that shapes who I am today. A while back, I was asked, “What’s your favorite verse of the Bible?” This is a verse that deeply resonates with who you are and guides your life in significant ways. My […]

14 Fun Facts About Me!

I’m AJ Vaden, the host and guide of this digital sanctuary. To help you decide if you want to hang out here more often, I’ve put together 14 intriguing, even entertaining, tidbits about me. So, let’s get started! 1) The Ultimate Gift: A TushyThe top spot on my favorite gifts list is occupied by an […]

Quitting v. Failing

Embracing Failure I recently shared a truly enlightening conversation with my husband, Rory Vaden. As we traveled to a speaking event in Orlando, we found ourselves blessed with a rare hour of solitude—absent from our two awesome kids, who frequently command the center of our universe. The topic at hand? Failure and quitting, a duo […]

Becoming Rejection Proof

Embracing the Salesperson Within Hey there, everyone! So, it’s not often that I chat about sales, even though it’s a big part of who I am. In fact, I’d say it’s probably the greatest skill set I have. Yup, I’m a phenomenal salesperson. I see it as an incredible gift and I’m so lucky that […]