Who You Are vs What You Do

As someone deeply immersed in the world of personal branding, I often come across fascinating facts and figures that make me stop in my tracks. Today, I’m sharing a statistic from Brand Builders Group’s Trends in Personal Branding National Research Study. The Surprising Statistic That Speaks Volumes  Here’s a fact from our study, conducted with […]

Word of Mouth Marketing 

As the co-founder of Brand Builders Group, I’ve had the privilege of working closely with many individuals on their journey to building a remarkable personal brand. In a world seemingly dominated by digital marketing and social media, I want to share a crucial, often overlooked truth about personal branding.  The Misconception of Digital Dominance  It’s […]

It’s Never Too Late

Hey everyone, AJ Vaden here. Today, I want to share something a little different with you. It’s not just about content but a slice of inspiration, and a gentle reminder that sometimes, the best things in life take time to blossom.  The CEO’s Struggle: A Personal Brand in the Making  As many of you know, […]

3 Life Lessons From 2 Toddlers

As a mom of two adorable boys, Jasper and Liam, I’ve had my fair share of parenting highs and lows. But something that consistently amazes me is how much these two little guys have taught me about life, leadership, and my own personal growth. Today, I want to share with you three profound lessons that […]

AJ’s Takeaway: Parenting

Parenting is a complex, ever-evolving journey. Recently, I had the opportunity to read a book that has profoundly impacted my approach to parenting – Andy and Sandra Stanley’s “Parenting.” As a mom of a four and a six-year-old, I’ve entered a new phase in parenting, and this book couldn’t have come at a better time.  […]

Do you Need Social Media to Grow your Personal Brand?

In the world of personal branding, there’s a burning question that seems to create a lot of confusion: Do you really need to be on social media to build your personal brand? As I delve into this topic, I want to offer clarity and a fresh perspective on how to approach personal branding in today’s […]

AJ’s Takeaways: Buy Back Your Time 

In today’s fast-paced entrepreneurial world, it’s easy to get caught up in the never-ending cycle of work and lose sight of what truly matters. I’ve been there, and I know many of you have too. That’s why I’m excited to share my latest read, “Buy Back Your Time” by Dan Martell, and how its principles […]

Do you Need a Personal Brand?

Personal branding is more than just a buzzword; it’s an integral part of your identity and career. Let’s dive into why it’s crucial and how you can shape it to your advantage.  You Already Have a Personal Brand – Here’s Why It Matters  Surprisingly, the question isn’t whether you need a personal brand. The reality […]

What Makes a Great Story?

In the world of storytelling, it’s not just about narrating events—it’s about sharing experiences that resonate with others. I’m often asked, “What makes a great story?” The answer is simpler than you might think: a great story always has a clear point. It’s the point that makes a story worth retelling and worth hearing.  The […]

Should I Create a Course or a Membership Program?

The world of online business is brimming with opportunities, and often, entrepreneurs find themselves at a crossroads: should you create a course, launch a membership program, or perhaps neither? This is a question I get asked frequently, and today, I want to share my candid thoughts on this critical decision.  The Reality of Creating Online […]