Your Most Powerful Marketing Asset

I used to get overwhelmed with all the sizzling hot marketing tactics, channels, and tools that I thought would grow my business. But then I stumbled upon a simple yet effective truth, and it has worked wonders for me. So I want to share this truth with you. Are you ready for it? It’s you! […]
The #1 Way To Start Making Money In A New Business Right Now

Startups need cash—and they need it fast. They don’t have time to waste getting lost in the complexities of shiny objects and buzzy marketing tools. Sure, you want to grow your social media following and build fancy sales funnels. But there’s one strategy that is often overlooked yet incredibly powerful for monetizing your startup. What […]
MORE Isn’t the Answer.

Everywhere you turn there are people racing for MORE customers, MORE sales, MORE everything. This rat race is the water we all swim in. But what if I told you that the secret to success isn’t necessarily in doing MORE, but doing more of what matters? Essentially, success is about becoming better, not bigger. Look […]
Who You Are vs What You Do

As someone deeply immersed in the world of personal branding, I often come across fascinating facts and figures that make me stop in my tracks. Today, I’m sharing a statistic from Brand Builders Group’s Trends in Personal Branding National Research Study. The Surprising Statistic That Speaks Volumes Here’s a fact from our study, conducted with […]
Word of Mouth Marketing

As the co-founder of Brand Builders Group, I’ve had the privilege of working closely with many individuals on their journey to building a remarkable personal brand. In a world seemingly dominated by digital marketing and social media, I want to share a crucial, often overlooked truth about personal branding. The Misconception of Digital Dominance It’s […]
It’s Never Too Late

Hey everyone, AJ Vaden here. Today, I want to share something a little different with you. It’s not just about content but a slice of inspiration, and a gentle reminder that sometimes, the best things in life take time to blossom. The CEO’s Struggle: A Personal Brand in the Making As many of you know, […]
3 Life Lessons From 2 Toddlers

As a mom of two adorable boys, Jasper and Liam, I’ve had my fair share of parenting highs and lows. But something that consistently amazes me is how much these two little guys have taught me about life, leadership, and my own personal growth. Today, I want to share with you three profound lessons that […]
AJ’s Takeaway: Parenting

Parenting is a complex, ever-evolving journey. Recently, I had the opportunity to read a book that has profoundly impacted my approach to parenting – Andy and Sandra Stanley’s “Parenting.” As a mom of a four and a six-year-old, I’ve entered a new phase in parenting, and this book couldn’t have come at a better time. […]
Do you Need Social Media to Grow your Personal Brand?

In the world of personal branding, there’s a burning question that seems to create a lot of confusion: Do you really need to be on social media to build your personal brand? As I delve into this topic, I want to offer clarity and a fresh perspective on how to approach personal branding in today’s […]
AJ’s Takeaways: Buy Back Your Time

In today’s fast-paced entrepreneurial world, it’s easy to get caught up in the never-ending cycle of work and lose sight of what truly matters. I’ve been there, and I know many of you have too. That’s why I’m excited to share my latest read, “Buy Back Your Time” by Dan Martell, and how its principles […]