Word of Mouth Marketing
As the co-founder of Brand Builders Group, I’ve had the privilege of working closely with many individuals on their journey to building a remarkable personal brand. In a world seemingly dominated by digital marketing and social media, I want to share a crucial, often overlooked truth about personal branding. The Misconception of Digital Dominance It’s […]
Should I Create a Course or a Membership Program?
The world of online business is brimming with opportunities, and often, entrepreneurs find themselves at a crossroads: should you create a course, launch a membership program, or perhaps neither? This is a question I get asked frequently, and today, I want to share my candid thoughts on this critical decision. The Reality of Creating Online […]
AJ’s Takeaways: The Psychology of Money
Have you ever considered the deep-seated emotions and psychology driving your financial decisions? In my latest read, “The Psychology of Money” by Morgan Housel, I’ve unearthed some groundbreaking insights that reshaped my understanding of money, success, and the risks we often unknowingly take. Here’s why this book is a must-read and how it can transform […]
What Should I Charge for or Give Away for Free?
The New Age Dilemma: Content Everywhere, Yet What to Charge For? In a world abundant with free content and information, we find ourselves in a paradox. Sure, you can Google your way to almost any piece of information you desire, but what should you, as an entrepreneur, thought leader, or brand builder, charge for? Is […]
The Importance of Niching Down
The coaching industry is undergoing a transformation. According to recent research, it is the second fastest-growing industry in the world. It’sprojected to reach an incredible market share of $20 billion this year, with the highest growth observed in niche services! So, what does this mean for you as a coach, trainer, speaker, or consultant? The Rise of Niche Services General terms […]
Unleashing Greatness: Moving from Good to Exceptional
In the pursuit of success, many individuals settle for being good at what they do. They find comfort in mediocrity, never fully realizing their true potential. But what sets apart the truly remarkable individuals from the rest is their relentless pursuit of greatness. So, today let’s talk about the importance of transcending “good” and stepping […]